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Alliston Business Improvement Association brings free Wi-Fi to downtown

November 12, 2017   ·   0 Comments

By Wendy Gabrek
The Alliston Business Improvement Association (ABIA) rurban.ca announce the introduction of a solar powered free public Wi-Fi service to the Alliston downtown core last week.
Following a lengthy feasibility study and procurement process that considered multiple vendors, the Alliston BIA selected Royal City IT to install and maintain the wireless network in the ABIA’s catchment area.
“The network roll out will be a phased approached,” said ABIA director of communications, Lachlan McGurk, who managed the project.  “The first phase is live on Victoria Street, powered purely by solar power.  Upon satisfactory completion of phase one, and satisfactory feedback, the network will expand to Alliston’s West along Young Street as far as Alliston’s boundaries.”
“This exciting project demonstrates to our member businesses and community partners that we are willing to invest in progressive initiatives to enhance our downtown ecosystem,” said Mike Jerry, ABIA chair. “The area represented by the ABIA makes up the second largest employer and second largest property taxpayer base in the Town of New Tecumseth. We view this development as a strategic advantage over neighbouring municipalities.”
The ABIA has further stated that its commitment to investing in new programs, and technologies to enhance the shopping experience of current customers, attract new customers, attract new businesses looking for a progressive commercial area to conduct business and to provide our existing businesses a competitive advantage, doesn’t end here.
Director McGurk, a former IT professional and now owner of Bern’s Flowers & Gifts said this project demonstrates that Alliston is living up to the ABIA’s ‘Rurban’ (Rural + Urban) theme by introducing ‘Urban’ technology throughout Alliston’s downtown.
“Shoppers and visitors can now connect seamlessly to free public Wi-Fi anywhere along Victoria Street West by connecting to ‘ABIA_FreeWiFi’ from their mobile device,” said McGurk. “ABIA member merchants have access to powerful analytical data (on the back-end) that, amongst other things, will highlight shopping patterns, such as peak periods. Merchants will be offered training to get the best from the analytics.”
McGurk also said that a wireless network opens up an abundance of opportunities, commonly known as ‘The Internet of things’ (the ability for devices to connect to other devices over a network). An example of this, notes McGurk, is in other cities where enhancements to security monitoring have been made through the introduction of wireless cameras – helping to reduce crime and vandalism. This, says McGurk, is something the ABIA feels would be of interest to Alliston residents and property owners.
Other benefits include visitor and event attendance metrics and advertising opportunities for merchants.
The official Launch Event for the FREE Wi-Fi takes place November 16th, at 10:30 a.m., at the ABIA Office, located at 51 Victoria Street East.
“This is an opportunity to learn more about this Alliston BIA project and our future vision for downtown Wi-Fi,” said ABIA general manager, Linda Spurr. “The Mission of the Alliston BIA is to support the promotion and development of the business areas of Alliston, to create a vibrant downtown to support the established businesses, entice new businesses, and validate Alliston’s image as an independent, viable progressive centre of commerce.”
For more information on this and all ABIA initiatives contact Linda Spurr, at info@allistonbia.com
         


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