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Alliston BIA Receives $10K Digital Main Street grant

August 30, 2019   ·   0 Comments

By Wendy Gabrek

On August 26, the Alliston Business Improvement Association (BIA) announced it has been selected to receive a $10,000 grant as part of the Digital Main Street initiative – part of an Ontario Government-funded program.

This grant – of which there are just 300 available to qualifying municipal or business groups across Ontario – will help establish a Digital Service Squad in the community to help local businesses grow by adopting digital tools and technologies. 

To help Ontario’s main street small businesses enhance their digital capabilities and online presence, the Ontario BIA Association and Ontario’s Ministry of Agriculture, Food and Rural Affairs have partnered on this $12 million initiative over three years.

“With the modern world increasingly driven towards the digital market, this program will offer our Alliston BIA businesses an opportunity to develop advanced technology that gives them a competitive edge,” said Linda Spurr, General Manager, Alliston BIA.  

The Digital Main Street program, funded by the government of Ontario and delivered by the Ontario BIA Association, works to improve how main street small businesses – in this case Victoria Street, Alliston – are using digital tools to become more successful. 

“The board of directors recognized early on that participation and acceptance into this program would provide a significant return on investment for our members,” said Mike Jerry, Chair, Alliston BIA Board of Directors. “This is another feather in the cap for downtown Alliston to be viewed as a leader in promoting the growth and sustainability of our catchment area.” 

The Digital Service Squad will visit BIA-area businesses at no cost to help them set up Google My Business, including a Google 360 tour. The Squad will also assess and advise businesses on how to improve their online presence and guide business owners through applying for the $2,500 Digital Transformation Grant, of which there are 2,000 available.

“Our government is committed to helping small businesses improve their competitiveness, create jobs and attract investment,” said Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs. “That’s why I’m so pleased that businesses in Alliston will benefit from the expertise of a Digital Service Squad to help small businesses embrace digital technology. Our investment in the Digital Main Street program will help to ensure that Ontario is open for business and open for jobs.”

“The Alliston Business Improvement Association clearly understands the importance of digital technology and the power of Digital Main Street to help keep its downtown core vibrant and nimble,” said Kay Matthews, Executive Director, Ontario BIA Association. “Our main street small businesses are vital contributors to Ontario’s economic, social and cultural well-being, and it’s critical that we work together to help them compete in an increasingly digital world.”

For more information contact Linda Spurr, Alliston BIA General Manager by calling 705 435-1787 or by email to: info@allistonbia.com 



         


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