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Allison BIA kicks off holiday Rurban Christmas Crawl

December 11, 2020   ·   0 Comments

As the holiday season rapidly approaches, finding that gift for a special someone can sometimes be a daunting task.

However, when you shop local, there are plenty of opportunities to find something unique without even having to leave Town.

The Alliston BIA held its annual Rurban Christmas Crawl to give shoppers a chance to experience local shopping with an added bonus.

The Crawl kicked off on Thursday, December 3, at the ABIA’s office on Victoria St. in Alliston.

With a 1:00 p.m. start, the first 300 people to arrive and register at the BIA office received a free Christmas tote bag, a passport with participating store listings, and a $5.00 coupon that can be applied to any $20 purchase in participating stores and restaurants.

“This is our third Rurban Christmas Crawl,” explained Alliston BIA general manager Linda Spurr. “We changed it up a little this year. It’s a shopping event. Stores that are participating let us know that they have their own special hours this year. Stores have their own sales and festive deals, and new menus in the restaurants. It’s really to promote our downtown area and shopping local. This year, the stores are doing their own hours – which is good because it varies the crowd so you don’t have a huge crowd at one time.”

The coupons, called Downtown Dollars, give local shoppers an added bonus for keeping their money in Town this year.

“[The Downtown Dollars are in] $5.00 increments that go toward a $20 purchase and they are treated just like cash,” said Spurr. “They can use them at any participating Rurban Christmas Crawl store. We want to help our local economy and we also want to help people we know. We know things are tight for everybody right now, so we thought this was a good launch. We also have some Christmas music playing out front just to spread some Christmas cheer.”

The initiative proved to be very popular with people lining up outside the BIA office to register and receive their coupon.

The event ran for four days going into the weekend.

By Brian Lockhart
Local Journalism Initiative Reporter



         


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