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County accepting applications for tourism, culture, sports grants

March 4, 2021   ·   0 Comments

The County of Simcoe is now accepting applications for its 2021 Tourism, Culture, and Sport Grant program.

Grants will be awarded to qualified organizations that cultivate collaborations to develop tourism, culture and sports programs and initiatives.

“County Council is committed to supporting the outstanding tourism, culture and sports sector in Simcoe County, which has been severely impacted by the COVID-19 pandemic over the past year,” said Warden George Cornell. “Our region is brimming with local talent, entrepreneurs and organizations that continue to struggle through these challenging times. That is why this year Council has made the decision to double our allocation for the 2021 Tourism, Culture and Sport Grant in order to assist local residents and businesses to continue to thrive, enhance our local communities and grow regional tourism.”

The Tourism, Culture and Sport Grant program is the result of a merger between the Simcoe County Tourism Development Fund and the Arts, Culture and Heritage Grant and is accessible to municipalities and not-for-profit organizations within Simcoe County.

In 2020, the County receive 99 applications requesting a total of almost $1.1 million in financial support.

However, due to COVID-19, Council voted to suspend the grants in April 2020. They voted to apply the allocated $300,000 for 2020 to the 2021 program – increasing the budget to $600,000.

The plan is to support tourism, culture and sport in the County promoting awareness, access, participation and appreciation of the district.

The goal is also to build organization capacity in local existing and new organizations, encourage collaborative opportunities and partnerships, contribute to the County’s overall economic health, and enhance participant’s experiences by supporting innovative and accessible programming.

Applications for grants will be accepted for photo and/or video production, storytelling, product and/or experience development, marketing, event enhancement, operator engagement, capacity-building activities, cycling infrastructure, and tourism wayfinding signage.

All applications will be reviewed by the County of Simcoe’s Grant Program Task Force.

The grant program will provide up to $600,000 in funding which will be divided among successful candidates based on program requirements, objectives and overall benefit to the region.

Interested applicants are asked to submit their forms by Wednesday, March 31, 2021 at 4:30 p.m.

Details and application guidelines can be found at www.experience.simcoe.ca/resources.

By Brian Lockhart
Local Journalism Initiative Reporter



         


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