Archive

CBC’s Dragon Den gets a taste of Innisfil’s Maple Syrup

April 25, 2013   ·   0 Comments

When you think about maple syrup only two things come to mind – breakfast and dessert. Maple is a natural sugar, which is an important ingredient within a variety of recipes, but many people believe it only belongs on pancakes, waffles, donuts, and candy. Tracy Moore has been around maple for the majority of her life, and it’s had an enormous impact. With previous experience as a chocolatier, sweets and sugars are common ingredients for Moore. She’s always finding new ways to incorporate chocolate or sugars into her recipes, a trend that has continued with maple.

“I’ve always forced myself to be different and think outside the box, finding new ways to use maple in my everyday cooking,” she said.

Moore’s ‘outside the box’ cooking with maple has garnered a lot of attention throughout Canada and the United States. With over 130 products that contain maple, Moore has been invited to the White House to train the junior chefs on staff to incorporate maple into their meals.

“It’s hard to believe that maple has brought me to the White House, and Disney World representing Canada at international food expositions,” Moore exclaimed.

Moore’s experimenting with Maple has helped her gain exposure within the food industry, and recently earned her a spot on one of Canada’s most popular television shows.

Moore and her partner Rick Nadeau found out about the auditions for CBC’s reality show, Dragons Den, two days before they were set to begin, “We decided to audition at the last minute, and we prepared as much as we could. We never expected to get a call back.”

CBC held over 1000 auditions across Canada, and Moore is still shocked that her local company, Everything Maple, earned a spot on primetime television. Maple has had a big impact on Moore’s life, and that’s what she focused on for her pitch to the Dragons, “I tried to use my passion for Maple to impress the Dragons, but it’s very difficult to see if you’re impressing them or not.”

Moore was extremely excited to be inside the iconic CBC building, and learn how the television industry words, but admitted it was little intimidating, “I’ve worked with business men and women before, but pitching to Jim Treliving, Kevin O’Leary, Arlene Dickinson, Bruce Croxon, and David Chilton was nerve wracking.”

Moore and Nadeau were extremely pleased with how their business pitch panned out, but they’re hoping it helped improve their credibility and exposure. Moore is confident that the Dragons enjoyed her food samples, and she strongly believes in the quality of her products, “I have the best products in the word. The quality that goes into them is amazing, no one else can match it.”

If you’re interested in recipes, products, cooking lessons, or products visit www.everythingmaple.com

By Michael Tomasone

Readers Comments (0)