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County accepting applications for Tourism, Culture, Sport Enhancement fund

January 27, 2022   ·   0 Comments

The County of Simcoe is accepting applications for the 2022 Tourism, Culture, and Sport Enhancement Fund.

Applications will be accepted until February 28, 2022.

The County has allocated $300,000 to help fun projects or experiences that will benefit regional tourism, culture, and sport.

“The Tourism, Culture and Sports sector has been one of hardest hit by the COVID-19 pandemic, and County Council is pleased to be able to provide $300,000 of additional support for our local partners through this year’s Tourism, Culture and Sport Enhancement Fund,” said Warden George Cornell. “Simcoe County is a premier destination to live, work and play. These funds will assist local organizations to showcase our area, boost our local economy, and help this important industry with its continued recovery.”

This year, the fund has been adapted to focus on project enhancement. Applicants must show that their initiative is sustainable without funding and that any funding obtained would serve to increase or improve the value, quality, desirability, or attractiveness of the proposed initiative in order to increase visitation to Simcoe County.

Two new funding streams have been added including a Main Street Enhancement and Sports Tourism.

The funding allows each applicant organization to apply for a maximum of $20,000.

The funds will support and enhance tourism, culture, and sport.

Funding is used to invest in initiatives that promote awareness, access participation, and appreciation of the diverse tourism, culture and sport in the region. It also encourages industry collaboration and partnerships, enhances visitor experiences, and contributes to the County’s overall economic health.

Applicants for the grant are asked to submit their forms by Monday, February 28, 2022, by 4:30 p.m.

Applications will be accepted for photo and video production, storytelling, product and experience development, marketing, event enhancement, operator engagement, capacity-building activities, cycling infrastructure, tourism, and way-finding signage.

All applications will be reviewed by the County of Simcoe’s Grants Task Force, consisting of County Councillors with support from County staff.

Funding will be divided among successful applicants based on program requirements, objectives, and overall benefit to the entire region.

Application guidelines can be found at

By Brian Lockhart
Local Journalism Initiative Reporter

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