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Simcoe Country hopes to draw more tourists
July 21, 2022 · 0 Comments
Simcoe County is partnering with member municipalities, residents, tourism operators, and stakeholders to create a Destination Development action plan focused promoting Simcoe County as a first-class travel destination.
“Tourism is a vital part of our local economy, and County Council is working to help this industry recover post-COVID through the enhanced funding opportunities and supports offered by Tourism Simcoe County,” said County Warden George Cornell. “Simcoe County remains a premier destination, and there has never been a better time for a staycation. Working with our tourism partners, we are planning for the future to help residents and visitors experience the best of what Simcoe County has to offer.”
Over the course of the project, several research and engagement activities, as well as innovation tools, will be carried out by Bannikin, a Canadian-based professional strategy and development company.
The County and Bannikin will develop a strong understanding of the tourism context and prioritize inclusive stakeholder-driven and community-based participatory research toward identifying and setting the direction for Tourism Simcoe County’s future work as a destination.
Tourism Simcoe County provides tourism leadership throughout Simcoe County by developing the local tourism industry and forging and strengthening community partnerships.
By Brian Lockhart
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