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South Simcoe Police investigate theft of $300,000 in merchandise from 400 Market

May 21, 2026   ·   0 Comments

South Simcoe Police are requesting assistance from the public in relation to a theft which occurred at the 400 Market located at Industrial Park Road in Innisfil on the morning of May 3.

South Simcoe Police responded to a report that a vendor from the 400 Flea Market had been robbed in the parking lot.

Initial information indicated that six suspects arrived in a light-coloured van and stole approximately $300,000 worth of merchandise from the victim. The suspect vehicle was identified as a 2008 blue Toyota Sienna. Through the investigation, officers located the suspect vehicle parked in a lot at Innisfil Beach Road and Industrial Park Road, a short distance from where the incident occurred.

Police have obtained video footage and are releasing the following image in an appeal for public information.

The suspects involved are described as follows:

• Suspect 1: Driver – wearing a black baseball cap, blue medical mask, white collared jacket, black joggers.
• Suspect 2: Passenger 1 – wearing a black hooded sweatshirt, blue medical mask, black joggers.
• Suspect 3: Passenger 2 – wearing a black hat, blue medical mask, black hoodie with white design on shoulders and back, black joggers.
• Suspect 4: Passenger 3 – wearing a black baseball cap, blue medical mask, black coat, black joggers.
• Suspect 5: Passenger 4 – wearing a white hat, blue medical mask, blue coat, grey joggers.
• Suspect 6: Passenger 5 – wearing a black hat, blue medical mask, black coat, blue jeans.

This incident appears to be isolated, and there is no ongoing risk to public safety. Members of the South Simcoe Police Criminal Investigative Services – Crimes Against Persons Unit are actively investigating this incident, and it remains ongoing. 

Investigators are asking anyone who may have information, surveillance camera footage or dash camera footage from May 3, between the hours of 8:00 a.m. and 9:30 a.m. in the area of Innisfil Beach Road and Industrial Park Road, to contact 905-775-3311 ext. 1461 or email investigations@southsimcoepolice.ca. 

For anyone wishing to remain anonymous, contact Crime Stoppers at 1-800-222-8477 (TIPS). You can submit information online at www.crimestopperssdm.com. Crime Stoppers does not subscribe to call display, and you will remain anonymous. 

Being anonymous, you will not testify in court and your information may lead to a cash reward of up to $2,000

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