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Tim Hortons launches spring Smile Cookie Campaign

April 23, 2026   ·   0 Comments

By Brian Lockhart

Everyone loves a chocolate chip cookie.

Tim Hortons will once again be hosting its spring Smile Cookie Campaign, with proceeds going to local charities chosen by location owners.

This year, Tim Hortons in Alliston at Dunham Drive, Young Street, and Highway 50 at Highway 89 locations will be supporting the Stevenson Memorial Hospital Foundation and Matthews House Hospice Foundation in Alliston.

The campaign’s spring goal is to sell 25,000 cookies. The smile cookies are a very popular treat and only cost $2 each.

“This is the second year they have done it as a partnership with the Hospital Foundation and Matthews House Hospice,” explained Kara Harris, community and corporate giving officer with the Stevenson Memorial Hospital Foundation. 

“They make the cookies, and we have volunteers that decorate them. Every cookie bought in this community serves the community through healthcare and hospice care. The Stevenson Memorial Hospital has their ‘Because of You’ campaign, which is an $80 million campaign to provide equipment, upgrades to new technology, and, of course, to help support the build of the new facility due to open in 2028.”

Tim Hortons holds two Smile Cookie campaigns every year – one in the fall, and one in the spring.

“We’ve been doing the Smile Cookie campaign for the best part of 20 years,” explained Dave Cropper, general manager of the Young St. Tim Hortons location. “The campaign is run twice each year. The one in the spring is all local. In the fall, its supports Tim Hortons Foundation camps and a local charity. In Alliston we split it between charities in the spring, and this time it is for the hospital and Matthews House. They are important local charities. The goal we are trying to hit this year, is 25,000 cookies between the three locations.”

While Tim Hortons employees make the cookies, the happy smile decoration is done by volunteers who go into the store and learn how to apply the signature iced happy face.

The spring Smile Cookie  Campaign runs from Monday, April 27, to Sunday, May 3. 

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